Sierra Nevada College Alumni Brad Flora and Senior Lloyd Garden have begun an entrepreneurial adventure centering on their love of the ski industry and their Ski Business and Resort Management Majors.
The idea for Resort Report was conceived when Garden was in Switzerland for an internship.
“I was going to a bunch of different ski resorts and Brad and I were Skyping about the ski resorts and I was talking about how I didn’t know really where to go and ski or when I got there where to go or where the best lines were and where I could find the best powder,” said Garden.
Garden discovered that there was a lack of videos on YouTube that gave inside access to ski resorts. Though his internship with FIS (International Ski Federation), Garden learned that there was an opportunity to use YouTube to fill a need in the ski industry.
“We’d make videos based on three different categories. One for park, one for all-mountain and one for family,” said Garden. “One mountain, three videos and it would give an idea of what to look for when going to a ski resort.”
Resorts already have promotional videos of their mountain, but these videos are biased.
“They give you the image that the consumer wants to see,” said Flora.
Travel bloggers on YouTube give an insider’s perspective to the places they’ve been and that is what is missing in the ski industry.
“You have to have the local’s point of view,” said Garden. “And it’s hard to be a local at all these places you haven’t been to.”
Garden and Flora plan to tackle all the Tahoe resorts this next winter and then branch out from there.
SNC professors Richard Gire, Kendra Wong and Tim Cohee have played a role in the development of Resort Report.
“SNC has been such a valuable asset to our success thus far. Even being able to come back here and have this open environment to sit down and work and talk to (Richard) Gire if we need to,” said Flora.
Resort Report is a licensed business and the official name is Aerial Promotions LLC, DBA (doing business as) Resort Report.
Garden and Flora have invested about $11,000 into their venture and plan to apply for loan.
The goal of this venture according to resort-report.com is “to create the number one ski resort rating system and to help guide you to what resort will be the best fit for each individual.”
Photos by Keala Reeverts
Ski and Snowboard Teams Make it to College National Championships to compete in slopestyle, boardercross, giant slalom, quarter pipe, and alpine racing.
As skiers and snowboarders, we can all relate to how our calf, quad and hamstring muscles feel after a long day on the slopes, tight and possibly achy. Skiing and snowboarding are intensive sports that ask a lot from our bodies, particularly in the hips and legs. As we progress in these sports, our muscles become agile and our movements more graceful.
However, the back and forth commands on the body can still be inadequate for healing the tired and tense muscles. Instead of a hop-to-it morning, and a sit on the couch with a beer kind of evening, try yoga before and after riding to slow down, relax, and strengthen your body’s muscles. Drink plenty of water and reward yourself with a beer afterwards.
Regionals, a slopestyle competition and giant slalom race, took place at Mammoth Mountain this past weekend. Over 20 of SNC’s athletes, both skiers and snowboarders, piled in the school’s vans and made the four hour drive to Mammoth.
ON RIGHT, Post huddle, the women return to the field against Whitman College during the second game of four at the UCSB Lacrosse Tournament.
BELOW, the Lady Eagle’s Lacrosse team driving back through Big Sur after a weekend tournament at University of California, Santa Barbara from Feb. 13-16.
BELOW, SNC’S Women’s Lacrosse Team poses for a team photo at Goleta Beach Park before a weekend of games. The team, which is going through its inaugrual season went 0-4 at the tournament, but came away with high hopes and anticipation for the upcoming season. Their first game is at noon on Saturday, March 1, at University of California, Davis.
The Super Bowl attracts a large crowd for many different reasons and everybody that watched the game got something different out of it. Some watched for the commercials, some for the halftime show, some just watched because everybody else was, but me, I watched to see the Seattle Seahawks kick the living tar out of the Denver Broncos for three to four hours.