Name: Jake Bricklin
Major: Resort Management, Minor in
Hometown: Seattle, Washington
BY ALI PEROTTI
Where are you originally from?
Seattle, Washington. It was a great place to grow up, but Tahoe was a good change for me with all the sun. I do miss home from time to time, especially in the summer it’s always really nice up there.
Tell me about your background? Family life?
Well I’m a triplet. I have another older sister. It kind of makes for a crazy make-up. People ask me that all the time, ‘what’s it like being a triplet?’ But really, I don’t know what its like to not be a triplet. It just makes for an interesting dynamic growing up. Everyone’s the same age, you can do a lot of things together, it was fun.
What brought you to SNC?
I was playing soccer in Maine doing a post-grad year and we lost a tournament early so I came out to Tahoe to ski for a week. I ended up looking at the college and applied on the spot. I got in a couple of days later and have been here since.
What are some of your hobbies?
I’m constantly watching some type of sport. I love everything to do with the sports industry. Throughout high school I played soccer but not so much anymore. However, I definitely feel that business is one of my hobbies. I’m constantly thinking about problems in the world and their potential solutions. Then from there potential solutions you can make money with.
How does SNC support your hobby for business?
I think that SNC has this really interesting tone to it. There are people who really, really love business and then there is this other side of campus who feel that business is evil. Granted there are bad people in the world that are businessmen but it’s what happens. Business isn’t evil, people are.
What is it about business that is so appealing to you?
No one has solved the underlying problem in business. There is not formula to tell you how to be successful, don’t get me wrong people know how to do it but there is an adventure and challenge to putting those six P’s together (people, planet, profit, people, process, product) and being able to figure it out and create a successful business is really what is so appealing to me. There is always room for new stuff and if you want to get on the magazine covers one day you have to find that new stuff that consumers are looking for.
Where are you hoping to be in the next 5 years?
Well, I love retail and I love sales. I’m one of the few people who still like to call themselves a Salesman. Ideally, despite my major I would like to get out of the snow-reliant business but the same resort management skills apply. You’re still trying to push people, grow margins; all the same stuff applies. My plan is to hopefully open some kind of rental and apparel store. If I’m able to find a place that is lacking a rental and apparel solution it shouldn’t be hard. Entrepreneurship is like baking a cake, If you have all the right ingredients your cake will turn out great, but if you mistake baking powder for baking soda, well your cakes going to turn out pretty bad.
If you were to give advice to an incoming freshman, what would it be?
Just find what you like to do here. My first two years here I had no idea what I wanted to do. I think my greatest turning point was when I broke my leg sophomore year around Christmas. Someone approached me about getting into the business plan competition and I just said why not.
If you could suggest something to the school before you graduate what would it be?
I would suggest having a business competition for the upper classman who have had experience and then hold a lower stakes competition for the underclassman who have not had as much exposure to this type of stuff.
What is one experience that you’ll never forget about SNC?
There are so many and it would be hard to choose just one and especially one that is politically correct. But one experience that I will never forget is walking off the stage at Governors Cup, and feeling how supported we were from this community was really awesome.
COURTESY OF ALI PEROTTI
SENIOR JAKE BRICKLIN sporting the colors of the greatest football team of all time.
Major: Fine Arts
Hometown: Costa Mesa, California
Miranda is a surfer gal with a twist from Southern California. Bringing her artistic flare
to Northern Tahoe she hopes to send sustainable messages through her art in radical ways to shake up
the community while being a part of the lacrosse team and as many clubs as she can.
BY KYLY CLARK
As a fine arts student here at Sierra Nevada College, what have you gained from the school, and what will you bring in return to the art department?
I’ve gained a lot of perspective and new ways of thinking here at SNC. I apply my classes from the core themes like sustainability, even entrepreneurship, and I always consider those themes when working with my art projects. I’ve really been learning a lot, by taking a broad range of art classes, and exploring different mediums. What I have to offer is my extraverted personality. I am very out there, and I’m not afraid to express myself or be loud as an artist.
What is your favorite art project that you’ve created?
My deer mask! I still haven’t named it because it hasn’t come to me yet, but the project was to create a mask from Dia de los Muertos (Day of the Dead). I wanted to saint-ize road kill, so I made a deer mask, and I painted it like a skull candy to honor the Spanish culture. It turned out great, and I’ve had so much fun with it by taking it on road trips for pictures along the coast, scaring people with it and just being out in public and seeing how people react. Now I’m making a miniature ceramics piece of myself with the mask, so it’s really an endless experiment, as if I resurrected road kill.
Major: Global Business Management
Hometown: Redwood City, CA
What is it that brought you to Sierra Nevada College?
I needed to be in a place with ample outdoor recreation options, because that is such a vital part of my life. I did a Google search for “colleges for outdoor enthusiasts” and I found this one. Once I found out it was interdisciplinary/liberal arts focused where I could pick and choose from different programs, it was entrepreneurship and ODAL that solidified it for me. Which is ironic, considering I’m not majoring in either of those anymore.
What inspired your participation in the Sustainability Department?
I have spent the last few years living in the mountains, and I realized how important the environment is for those communities, especially when you live in more of a ski town. When I was out in Colorado, I lived in Vail for a few years, I started paying attention to what we were doing to the water and just to the surrounding environment. I thought that’s pretty neat and saw that Sustainability was an up and coming field, to get jobs in. I thought that it would be really interesting to learn about even if it’s not the career path that I choose, because it includes things that you can implement into your daily life. And so, coming here and having that be a major, and knowing that I could just learn what it means to be sustainable. Then, my mind was blown when I learned about Social Sustainability, because I didn’t even think about that before I got here. I started thinking holistically about the term, the environment and the people.
How do you integrate Sustainability with Global Business?
That’s a very interesting question…. And it’s a continuous battle. You know, in Global Business we talk about globalization a lot, the pros and cons of that and how it affects communities around the world. It’s definitely evident that globalization can be harmful to society and to the environment, especially with small, marginalized communities who don’t have as much say or power. I want to figure out how to bring all of that together, to where people planet and profit can all be a thing. This ’triple bottom line’, sustainability, is a code that really hasn’t been cracked yet. But what I find fascinating is trying to figure out how you could be entrepreneurial and come up with a business idea that solves a real problem, but actually addresses a true need where it can help people at the end of the day. Where it’s not focused around consumerism and taking advantage of people just to make a buck, but where you can still be sustainable from a monetary standpoint.
Asst. News Editor
Happiness lies in the joy of achievement and the thrill of creative effort.
Franklin D. Roosevelt
This quote came to mind while discussing post graduate plans with Senior Tom Letson, an Art and Environmental Science major. He says he feels that if you care enough about something, it will work its’ way out.
“I may never find my way to success, but the way I see it there are two ways to fail: not trying, and trying to please everyone,” Letson said. “I’ve never made a painting to please anyone, and I’ve never played a song to impress anyone; it’s just what I do, nothing more.”
A Massachusetts native, Letson’s creative efforts and passion for his studies have led him to stand out to faculty and students at Sierra Nevada College, such as Associate Professor Rick Parsons and Senior Peter Rispoli.
According to Parsons, Letson is a prolific painter with an innate need to create.
“His paintings are not only layered with paint, but are layered with rich layers of personal meaning and history,” Parsons said.
Parsons said Letson is known to reference paintings from the Italian Renaissance while critiquing modern American culture and its root in Manifest Destiny.
Rispoli, a good friend and colleague of Letson, describes him as humble and extremely talented.
“I’ve known Tom for two years now. On top of studying fine arts and environmental
science, he rips on the snow, shreds the guitar, banjo and mandolin, just to name a few,” Rispoli said. “He is a true wildcard.”
Sergio is attending his second semester here at Sierra Nevada College. He transferred from Santa Rosa Junior College in Sonoma County, California for the 2014 Spring Semester. He is a member of the undefeated SNC Men’s Lacrosse team and plays starting defense. Recently, Sergio traveled to Denver, Colorado with Mexico’s International team to play in the 2014 World Lacrosse Championship..
BY CAL BOONE
How often does the World Lacrosse Championship take place?
It happens once every four years and always happens the same year as the FIFA World Cup. I think that the hype around the World Cup gets the lacrosse tournament more popularity because people around the country become interested in international sports.
How many teams/countries participated?
There were 38 teams in the tournament and each was representing a different country. In order to play for a team you had to prove that you have some ethnic background from that country.
How did you get to play for team Mexico?
I had to go to Mexico City, Mexico in January to try out for the team. It was a weeklong process and I missed a week of school last semester for it but it was totally worth it.
How did Mexico do?
We came in 23rd place, which was really good compared to the last tournament 4 years ago. 2010 was Mexico’s first ever appearance in the World Lacrosse Championship and they came in last place and lost every game. This year we won 4 and lost 3.
How often did you have games?
We had a game every day for a week and a half and then we had one day off in between each playoff game.
BY Rebecca ashley
Michael Ballew uncovers a clay sculpture that sits on a shelf in the Holman Building. He places it on the table and begins explaining the thought that went into the creation of the piece sitting in front of him, a piece he’s sculpted for his Bachelors of Fine Arts Show that will be held prior to his graduation in spring 2015.
The sculpture is of two people. One individual’s clothes are torn and his shoes are worn down. The look in his eyes tell you he’s hurting, and a stubbed finger says he’s faced hardship. The other man holds an iPhone in one hand and wears a smile on his face. He appears ignorant to the first man’s pain.
“This piece is my representation of overseas manufacturing, something that’s still an issue in society,” said Ballew, Fine Arts major with a concentration in ceramics.
Ballew admits he watched a movie on sweatshops that partially inspired him to create this piece.
“There are still big name companies using sweatshops. Large companies that lie about how much they are paying people because it’s not enough to live off. These companies manufacture a hig h percentage of goods that come into this country,” Ballew said. “I’m not advocating for ‘only American made products’, but I do think these big name companies are underpaying people who deserve a livable wage. It’s a social injustice.”